Because it drives viewership. In the same way ESPN talks about the big-market popular teams like the Yankees, Giants, Cowboys, etc. it's how a network makes money. WAY too much is made of CNBC's position on Apple.
yeah I watched them for about a half hour just to hear all the basing. My god if it was not for apple they would not have a show. all about bashing apple and not one word about apple being up over $7 bucks. so typical. I just cant figure out how this is not being investigated or being corrupt. They are relentless. Its funny though one analyst said that if apple breaks above $500 its going to $565-595 . YOu could tell Melissa lee was #$%$, she changed the graph the guy was pointing too.