In the past they said a company got "Einhorned" when David Einhorn spoke at a conference and said it was his new short target. BTW his last one Chipotle is not doing so well. It is above his short call price right now.
Well now Einhorn just got "Cook'd"
He's going to be sitting on a pile of shares at a loss which will kill his fund performance. His superstar status is fading fast. If he was really good he would cut and run. Easier to deploy that cash into some great winners. I bought KORS and Consteallation just a week ago. Now look at both. Much faster horses to ride out there now that apple is a broken stock. If he wants to wait on a 4% yield to beat the market while the stock sits stagnant or goes down he's going to be staring at a very bad record these next few years.
I think he hoped he could Einhorn Apple but it did not work. No big spike over 500 or 600 so he could bail as the sheep follow him. Just did not work this time and the more bad calls he makes like CMG and Apple the fewer sheep will follow him. Ever notice how when cramer started out he would mention a stock on his show and it would skyrocket? Now he mentions stocks and they don't even let out a whimper.