If I have a dollar and give you ten dimes or four quarters have I created any additional value? Not really. This is all iPref's do. He's trying to market ten dimes as being more valuable than a dollar. You cannot make something from nothing. The market has and will assign apple a value. Dividends and iPref's won't change it. The only thing that could change it is a massive buyback which would be accretive to earnings. EPS would go up as share count went down. Since cash now makes no money all apple has to do is earn more than 3% a year and buying back shares here are accretive to EPS.
Will they do it? Hell no! Apple management and board only cares about themselves. Shareholders are of no concern whatsoever. Never have been and never will. Not unless you fire Cook and the entire board. Rather than do that just sell it and move on to greater tickers. Many co's out there with more growth ahead for years. Take a look at KORS for one example. Estimates were 41 cents. They did 64 cents. 50% plus beat. Massive YOY growth. Why play with apple at zero to negative growth when so many co's out there have years of runway ahead. Kors can be a 5 or 10 bagger. Apple can NEVER do that from here.