Beware ! When someone says they want to "unlock value" they're looking to make an escape.
Agree, we don't need gimmicks. Apple just needs to keep making 40B or more per year and buy back shares to $600
Just think what might happen to the market value if a split don't work?
Yes. Buy backs will kill profit pressure and make dividends cheaper to give out.
Cook WILL announce SOMETHING at meeting today. He knows that he is under the gun now. He also knows that if he doesn't give shareholders something today, the stock will continue this sell-off and he wants to get shareholders off his back.
getting pump and dumped won't help Cook.