Pad mini helping Apple grow its lead in mobile ad impressions to third of market
By Kevin Bostic
Apple in 2012 increased its lead over other mobile device manufacturers in terms of mobile ad impressions, leveraging the launch of the iPad mini to grow its share to nearly a third of the overall market, according to a new statistics.
Millennial Media, the third-largest mobile advertising platform after Apple and Google, released on Friday its 2012 year in review report for the mobile advertising market, which places Apple atop all other manufacturers with 31.2% of all mobile-based ad impressions. That's nearly a five%age point increase over the company's 26.35% share in 2011.
More specifically, the report illustrates the increasing dominance of Apple and Samsung in the mobile sector.
ya its killing it! inventory builds for the high margin legacy iPads fell from 6 million in december of last year to 600 thousand in january. that's a lot squuezebox. in fact its dead and heading to zero.