I would suspect that the upcoming earnings report and C.C scaring off anyone and everyone. The company misses here or gives somber guidance and the next stop is well into the 300"s. Why risk that? Especially with so many other miore attractive stories around. You logs doth protest every day ad nauseum. Using one excuse after another - blame this,blame that. The issues and concerns were discussed here all the way down from the high 600"s. You longs were more interested in dissing and taunting. That approach cost you 40% of your equity,if you have any left. And those issues and concerns have come to fruition in several areas. Margin contraction - stiff competition (make sure you continue to deny that) - lack of any new product innovation (and spare us the watch and T.V. nonsense) - management capabilty which is now in question. (you should have sold every share after the Brian William's interview) . Apple is now a commodity company. The mystique is gone.