Yeah,that was way cool. It's not just a clunky geek watch like some on here have guessed. If it does half of those things they will not be able to make them fast enough. Think of the possibilitys: monitor heart rate,life saving device for older customers (see how many Life Alert necklaces are sold yearly) linked to your automobile for unlock,start and run. Linked to your home or office doors,calendar,alarm,fitness enthusiast info log,etc,etc,etc. the list of possibilitys is endless. Rumor also has it that it will store all of you credit card info for swipe payments that can only be used by the owner.