i've been following appl for only 3 years. bought in at $370 with 3100 shares. sold all at $700 and went half options and half actual stocks. the options which expired at different times have expired worthless. i sold 1700 shares at 540 and rebought again recently. the options destroyed my portfortlio as i am down 1.4 million from it's high of $705.00. options can make you alot of money but it can also make you not able to sleep at night. this all occurred in a span of 6 months. i was up over 1m and now and down and in negative territory. never played with margins and never will. i still firmly believe apple's new products will take the stock back to $600-$700 very soon but we need to hear from apple or some kind of catalysts. seeing your hard earned money evaporate can be gut wrentching but by taying the course and watching the stock go back to where it should will be equally rewarding. yes, i wish i had sold and stayed on the sidelines. hindsight is always 20/20. i really don't see any downside left. wanna shared my story to help the longs feel a little better. glta long or short.