right, right.... let's get john malkovich back in a commercial to tell everyone that siri doesn't suck. or what about making software that works well instead -- cook could start with itunes.
you know what apple needs? marissa mayer. a month after she joined yahoo, she finally fixed the incredibly f'd up yahoo finance message boards and made them highly usable (a feat, mind you, that nobody could pull off in 15 years) -- she did it in a month.
whoever allowed siri, maps, and the latest itunes out the door she be put out to pasture (i.e., let go, fired, etc.)