Samsung's Galaxy S4 unveiling last week was considered a disappointment. Shares of the South Korean conglomerate fell 2.6% the next day while primary rival Apple (NASDAQ: AAPL ) enjoyed a nice rally. While Samsung showed off a myriad of new software features, some aimed at new interfaces such as Air View or Smart Scroll, most were perceived to be rather gimmicky and fell short of being must-have characteristics. Is that an opportunity for Apple?
Morgan Stanley analyst Katy Huberty believes it is, saying the "innovation cards are up for grabs" following the Galaxy S4's underwhelming debut. The analyst notes that the Galaxy S4 lacked any "killer feature" to really drive a big demand boost. That absence can potentially give Apple a big opening when it launches its next iPhone later this year, and the presumed "iPhone 5S" will likely be all about a killer feature that will bring more consumers into iOS.
Siri, Apple's voice-controlled assistant, was arguably Apple's last big attempt at a killer feature. Say what you will about Siri not living up to Apple's marketing hype, and I'll wholeheartedly agree, but what investors can't dispute is that the iPhone 4S (the first model to offer Siri) had surprisingly strong sales, despite early criticism that the device was an incremental "S" upgrade.
Think it might be the iNosePick - control in settings. Very useful - an example would be that with it on you could pick the day lights out of your schznola in a meeting and no one could notice a thing. For all you know all 8 people at the table could be doing it but no one "nose".
Wonder what the underside of the table would look like after a month or so ?
It snot a bad idea. That is innovation folks.