Shareholders are nothing but nameless and faceless people to apple. Cook and the board do not care about you if you own their stock. Why do they want to give you any money at all? What they give now is just a token to shut people up. If they could go private and do away with all the nonsense and keep the money for themselves they would and maybe that is their plan.
Don't plan on any shareholder friendly moves outside of mock token moves. If they raise the dividend 5 bucks a year the stock will tank 20 to 50 points. Where is the return on that?