With Acquisition, Apple Looks Indoors for Future of Maps.
The company has acquired WiFiSlam, a start-up company that helps to improve the accuracy of indoor maps and other services by locating the user’s position inside a building more accurately. Indoor maps look like they could become a new battleground between big companies seeking a cartographical edge on their rivals.
Google is pouring resources into an indoor maps initiative to make it easier to find stores, bathrooms and other landmarks inside shopping malls, airports, large department stores and transit stations. The company says it has indoor maps for 10,000 locations worldwide already, including airports, Ikea stores, hotels, libraries, museums and one of the most bewildering kinds of labyrinths known to man — Las Vegas casinos.
WiFiSlam could give Apple some of the smarts it needs to make iPhones better navigation devices when they are under a roof. WiFiSlam says its technology can pinpoint the location of a mobile device to “2.5m accuracy using only ambient WiFi signals that are already present in buildings.” Locating a mobile user precisely on a map indoors can be tricky because the GPS signals that help with navigation don’t usually penetrate walls and windows. The acquisition was worth about $20 million. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.