Apple (AAPL) suffered a serious public relations hit when its Apple Maps product was unveiled to the world. Its latest purchase may be about changing that perception, even if it comes six months later.
Over the weekend, Apple acquired WiFiSLAM, a indoor-GPS company. According to The Wall Street Journal, Apple paid around $20 million for the company, but the impact could be far greater as it pertains to Apple Maps.
The Silicon Valley-based start-up has developed a way for mobile apps to know a user's location inside a building using Wi-Fi. This will allow maps and location sharing services to more accurately portray positions of businesses, people, etc., especially as it pertains to being inside a building. If accuracy is improved using the company's technology, that would make Apple's data that much more reliable and perhaps change the perception that Apple Maps is inferior to other mapping solutions.