Avi Greengart, who covers consumer technology for Current Analysis, thinks the iPhone “may be more important than ever. He told the publication that “T-Mobile not only needs the iPhone for subscriber retention, it is clearly hoping to use the iPhone to showcase the benefits of its new pricing and financing plans and pull subscribers from rivals.” The stock market is at 5-year highs! Discover the best stocks to buy in today’s market.
Earlier this year, T-Mobile’s Chief Executive Officer John Legere unveiled a new guiding philosophy for the company’s operations; as he noted in an interview with Reuters at the Consumer Electronics Show in January, he is now molding the company as the “uncarrier.” In his estimation, this strategy will create a perceived difference between itself and other companies in the industry, and attract customers from its larger rivals.
Thus far, T-mobile has declined to comment on whether the iPhone would be revealed at Tuesday’s event, although a representative has said “it was worth” attending. However, CNET did note that “it may be a pipe dream that the iPhone shows up” Tuesday because Legere hinted that at the Consumer Electronics Show the carrier would talk about its plans before launching the device. Greengart also gave a reason for why T-Mobile would not announce the iPhone; the carrier may be waiting on a broader deployment of its LTE and HSPA+ network before adding the device to its portfolio, he explained.