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Apple Inc. Message Board

  • jimturner54321 jimturner54321 Mar 27, 2013 3:37 PM Flag

    Buying APPL

    Putting aside emotions, the combination of a resurgent stock market and a stumbling Apple stock have Apple trading for a sizable discount to the market. The S&P 500 trades for 18.3 times trailing earnings. Apple's at just 10.6. Doing the math, Apple trades at more than a 40% discount to the market. If you want to make it seem more impressive, the market trades at more than a 70% premium to Apple.
    With stocks in general getting pricier, Apple's cheap price on a relative (and, more importantly, absolute) basis has me buying Apple stock for the third time, following buys in December and February.
    I think Apple's brand position, corporate leadership and culture, and opportunities outweigh its threats given its current price and balance sheet strength.

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