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Apple Inc. (AAPL) Message Board

  • srbbs srbbs Mar 28, 2013 3:02 PM Flag

    CNET: Apple to slash iPad Mini shipments, claims report

     

    Huh?
    Apple will reportedly trim iPad Mini shipments for the next quarter, according to tech-news site DigiTimes.
    Citing industry sources who provide parts for the tablet," Taiwan-based DigiTimes claims that iPad Mini shipments for the second quarter will fall to between 10 million and 12 million units. The cut may be as high as 20 percent in April and then decline slightly throughout the rest of the quarter, the sources said.
    DigiTimes' sources further claim that Apple recently adjusted this year's shipment estimates for the iPad and iPad Mini to 33 million and 55 million, respectively.
    If the claims are true -- and that's a big if given DigiTimes' hit-and-miss track record -- why would Apple cut shipments of its most popular tablet?
    The sources offered two possible explanations.
    Apple could be prepping the next-generation iPad Mini for launch in the third quarter. In January, KGI Securites analyst Ming-Chi Kuo, who's usually on the money, projected a third-quarter release for both the iPad Mini 2 and the iPad 5. Companies typically cut shipments of an existing product in advance of a new model.
    But the sources also said the decline in Mini shipments could be the result of greater competition from 7-inch Android tablets.
    The iPad Mini has been a hot seller. Together with the iPhone 5, the Mini awarded Apple with a 20.3 percent share of all connected devices in the fourth quarter and a 30.7 percent share of all revenue for such devices, IDC said this week. The iPad Mini has even cannibalized sales from the fourth-gen iPad, say many analysts.

    Sentiment: Strong Sell

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