There is too much pessimism in the market about AAPL. Goldman Sachs's removal of the stock from its conviction buy list, Danoff's bearish stance (cutting 10% stake in first two months of 2013), and all the talk about reduced likelihood of its ability to bring out a great new product, have not helped matters. All who have been with the company during its phenomenal growth story, are now wanting to predict its decline to different degrees. While $700 levels reached last year were perhaps a little too much for a company with slowing growth, one can not write off AAPL totally. Current price has most of the negatives factored in.. Most of them... One big factor which is worrying investors is whether AAPL will be able to bring out the next great product in the smartphone or the tablets market. One way to answer the question is to understand that the company is at least as likely to bring a wonderful product as its competitors. With so much cash and tremendous experience at developing new products, one should not under estimate the power of AAPL. While it is sure that the company can not continue doubling its profits every three years, at the same time, it is certain that AAPL will not disappear from the market. AAPL is surely working hard continuously to counter the slow down by developing a long term strategy for growth. Moves by AAPL have to be strategically measured to become more flexible, and also remain a niche brand. The best way to do that is to come out with something which is a few notches above the current technology. Of course it has to remain careful of patent monetization suits (e.g recently a San Diego company by the name of e.Digital has filed a patent infringement lawsuit against Apple). Companies like Document Securities System (DSS), Marathon Patent Group (MARA) and Spherix Inc.(SPEX) have recently made news for their lawsuits or increasing interest in acquiring IPR portfolios. AAPL will do well to make a careful change for its long term future.