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Apple Inc. Message Board

  • oilpooldeeps oilpooldeeps Apr 7, 2013 2:31 PM Flag

    The obvious about Apple's broader problem, forget irrelevant details.

    Apples problem is basically that when the iphone came out, there was nothing like it on the market, and the overall package was able to be sold at an exclusive premium. Fast forward a not very long time, and competitors have very quickly made what was premium and exclusive into something commonplace and near worthless. Google Nexus, Amazon, Acer, Samsung, and a growing list of others are selling devices that can do most of, all of, or more than an iPhone for way less. And they will continue 2 main trajectories: getting cheaper, and getting more powerful. Smartphones are already officially completely commoditized.

    Dont think there weren't freaked out meetings in Apple boardrooms about how fast and aggressive the competition has been. All of a sudden phones were on the market with better cameras, more memory, faster processing, better screens , LTE etc. . They got caught napping big time.
    If you say : but android is just warmed over java: you just dont get it. If you say: but Apple uses premium materials like brushed aluminmum: you just don't get it. If you say: but android is fragmented : you just don't get it.

    Apple needs to get larger cheaper phones out as fast as they can. Big picture: what they offer is completely commonplace, and there is no hope to the "premium" nonsense.

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