The obvious about Apple's broader problem, forget irrelevant details.
Apples problem is basically that when the iphone came out, there was nothing like it on the market, and the overall package was able to be sold at an exclusive premium. Fast forward a not very long time, and competitors have very quickly made what was premium and exclusive into something commonplace and near worthless. Google Nexus, Amazon, Acer, Samsung, and a growing list of others are selling devices that can do most of, all of, or more than an iPhone for way less. And they will continue 2 main trajectories: getting cheaper, and getting more powerful. Smartphones are already officially completely commoditized.
Dont think there weren't freaked out meetings in Apple boardrooms about how fast and aggressive the competition has been. All of a sudden phones were on the market with better cameras, more memory, faster processing, better screens , LTE etc. . They got caught napping big time.
If you say : but android is just warmed over java: you just dont get it. If you say: but Apple uses premium materials like brushed aluminmum: you just don't get it. If you say: but android is fragmented : you just don't get it.
Apple needs to get larger cheaper phones out as fast as they can. Big picture: what they offer is completely commonplace, and there is no hope to the "premium" nonsense.
It's the Apple closed Eco-System that consumers will eventually revolt against. People like choice and freedom -- not to be told what to do or like. Tim Cook's decision not to deliver phones with bigger screens is case in point.
Right or wrong, the markets have already decided and Apple has lost the bet for now (decided by stock price). We can think anything we want to about Apples advantages or disadvantages but look at who is winning in sales right now, and it isn't Apple.
Does anyone know of anytime in Apples history where it has said they manage the company for shareholders? I can not think of a time. Other CEO's have done that and when they have failed to meet expectations, they've apologized to their shareholders.
Apple still seems to want to dictate to consumers what consumers want. I really wonder if they have held focus groups to get consumer input on product features and pricing. Apple still wants to be in charge. Within Apple, with thei total secrecy, I don not think hardware people meet with software people or marketing people to come up with products. Apple really needs an internal makeover and the maybe we will see some stellar results again