My answer to such questions has about 6 parts: five of which you've already heard (I don't dismiss those other 5).
But my third part might be new, so bear w/ me for a min, or two, or three:
"Did you know that the first Matrix was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program." ~Mr Smith to Morpheus
I don't really know what life was like before 1905 and Einstein's Special Theory of Relativity, but ever since then artist, actors, and many other people of average or below average intelligence have gotten it into their heads that the simple straightforward answer/theory is not as smart as the one that seems upside down [the many exceptions to this are on issues where they have emotions on one side or the other: for the average person emotions often matter more than reason]. I claim that AAPL (the stock) deserved the fantastic run up from 2002 because Apple (the company) increased it's earnings that much (and more!). But it was also (and remember this is not my only answer, but one of six factors), it was also hard for people to accept so much good news..."$1000 price target!!?? that's too good! It's can't be right; my mind is rejecting this program"--this is not reason, it's not fundamentals, it's emotion. But those same people can be comfortable w/ the far from perfect world that MSFT, and others inhabit.