Nokia (NOK) is expected to announce its Q1 2013 earnings on April 18. The handset maker has come a long way since last year when its Symbian smartphone sales were falling fast and Windows Phone (WP) was relatively slow to pick up the slack. Last year’s Q4 marked a turnaround of sorts as a successful launch of WP8 and new Lumia models together with strong holiday demand, finally saw WP outselling Symbian by a ratio of 2:1.
It is no small feat that Nokia managed to more than quadruple its Windows Phone sales y-o-y banking, on the launch of just a couple of high-end Lumia models, the 920 and the 820. The company has since launched cheaper Lumia options, the 720, the 620 and the 520, targeting emerging markets, but it remains to be seen if Nokia will be able to sustain the high initial demand for Lumia in the subsequent quarters, against the onslaught of Samsung (SSNLF.PK), Apple (AAPL), and a resurgent BlackBerry (BBRY). In this context, Nokia’s Q1 earnings release is very important since it will provide us with the first insights into the long-term viability of Windows Phone in general and the Lumia in particular.,