We have a company with perhaps $150 in cash. It has very high operating margins. Fair value for this equity is north of $490. The dividend is north of 2%.
Shorts are in serious peril. If the company deploys as little as $50 per share for a dividend boost, and continues rigorous R&D, and marketing, this equity will go a lot higher. If for no other reasons, that those borrowed shares
will have to be purchased, and the borrowers will owe the dividends.
Finally, I know of no finer retailer than AAPL. They have a very loyal customer base.
The selling will stop.