Apple the company is strong as a bull. It's in phenomenal condition, cash of approx $150 Billion as of end Q1. The strong software ecosystem is hugely undervalued. Half a billion people, 50 billion + app downloads, and the corporate world is replacing PCs and lap tops with the iPad. The global ISV community is enabling this and their products are now available to be downloaded from the Apple store. When it turns, it will turn big, and today will be seen as a trading opportunity, particularly via the options market.