In order to understand the magnitude of Apple's loss in market cap, you really need write it out: $250,000,000,000 - the amount of share holder value that has been lost under Tim Cook at Apple
In the last 2years AAPL has padded $71,000,000,000 to its tangible equity. At that rate AAPL will have over $500,000,000,000 in tangible equity in 10yrs time. Now which is wiser...buy or not buy? I am all in.
the best point of this article..... The stock was on a decent 4 day run, it broke the 50 day MA around 465ish..... Cook had told shareholders he was actively in discussion regarding returning cash to shareholders many weeks before..... that was the time to act, that was the boost the stock needed to end this.....
Instead, he did nothing, nothing...... The next morning CNBC ran a Foxconn slow down story with an employee outside the plant and the stock has almost dropped another 100 points in three weeks or so and broke the spirit of shareholders....
Shareholders are aapl customers, they buy appl products...... He has the balance sheet to stop this, plug the leak while product development moves along...
He did nothing, nothing and now has destroyed the equity and confidence in this company.
I liked the part of the article where he dealt with not meeting demand for apple phones , see below.
He could bring some of that cash home with lower taxes if they make more of the product in the USA and help with demand.
Specifically, it seems inexcusable that Apple experienced product shortages for the iPhone 4, iPhone 5, iPad Mini and iMac line of computers during the key fiscal Q1. Not only does this demonstrate questionable supply management (Cook's strength) these product shortages likely cost Cook and Apple the blow-out quarter needed to silence the negative sentiment dogging the company.
Good article on what troubles Apple and Tim Cook.
He better do some of the suggestions... split, DIVY increase, stock buyback, or else stock will continue to go down. I always thought he was a good successor for Jobs, but I am now doubting his ability to adapt and react.