There are many Apple Investors that bought and held during the long ride down. Many who bought in the $500 to $600 range that are now way under water. I think its best to cut bait and take you loss, but maybe there are a few who say hold. Problem is how can you hold when the CEO said worse days are a head and the stock is at new 52 week lows every week. Think today investors throw in the towel and say good bye Apple. You did me wrong but I'd rather sell out at $390 then $310.
The first thing you have to do is forget what you bought AAPL for. If you bought it for 100 and think its going down you would sell it here to lock in profits. Why is that any different from buying it at 430, 500 or 600 if you think its going down? If you own it and its going down, you are losing money no matter what you bought in at.
If you did not own AAPL right now, would you buy it? If not, sell. Not sure? Sell some-there is a mentality of all or nothing in investing on this board.
Think its going down but coming up in Q3 or Q4? Sell it and buy it back later. No company ever put a plaque in their foyer thanking me for holding their stock as it dropped 50%.
In short, leave your ego at the door, admit you made a moderately bad trade and move on.
Are you an investor or a trader?
If you are a trader you should have bailed forever ago. If you are an investor your horizon should be at least 12 month, which would be a no brainer hold. Ignore daily motions and enjoy your life.
Are you a short spreading FUD? That's a whole other set of responses.
PS. I LOVE Apple products. My kids and I all have iPhones. I have an iPod, which totally rocks. And we have an iPad too. Just curious why someone would want to invest when there is no "big thing" on the horizon.