If you don't need the money then just hold on...Apple will rise in value eventually as the stock buy backs and product refresh cycles kick in. The problem with this message board is that the word "long" seems to mean 6 weeks at the most to the majority of the people posting here. These people are NOT investors they are TRADERS...they want a quick buck and then out.
My target is $500 range at the end of the year. GIVEN that the market doesn't crash!! I sold some last nigh and added some this morning BF market open. and will hold if it doesn't close under $400 level which I hope the company will defending at that level with it's $100 Billion buyback program.