In their article "Apple's Shareholder Program: The Day The Music Died"
they come to the conclusion:
"It's too late now for management to go back on this program but this is not a win for shareholders. Given the reduction in Apple's cash, this program will cause more harm to the shareholders than it does good. On the surface, investors like dividends and this program is an attempt by Apple to illustrate that it is now a value stock. By taking this route, management is sending all the wrong signals and doing a disservice to the shareholders. I recommend that it is time for shareholders to look elsewhere for the tech company in their portfolio and I recommend Apple to be a sell in light of this program."
Much more attractive value plays out there to be had. MSFT for one. Most mom and pops are scared off by high share price and poor performance. (yes I know its cheap by PE standards) They were willing to pay up for growth play but not for value play. Plus with all the negative press for the past 6 months, Apple's rep is has been tarnished pretty badly. Still too much uncertainty to attract any significant amount of buyers.
No Seeking Alpha didn't say sell Apple. One of the contributors to Seeking Alpha said to sell Apple and other contributors have said to buy Apple. The article is one person's opinion who has about 30 to 40 followers.