From recent Barron's article, "Over its launch weekend, ten days ago, the new Samsung flagship smartphone, the S4, was boosted by almost 230,000 tweets. That sounds impressive. 230K tweets in 4 days! Samsung looks good in social media. But wait.
In total those 230,000 Tweets could have influenced about 32 million people. Sounds impressive but Apple’s iPhone was tweeted about 2.9 million times over the same period.
And there was no launch around the iPhone. Conclusion: On social media the iPhone is beating the S4 up.
What’s more it looks as though a portion of the activity around the Samsung S4 came from fake accounts, running scripts. They tend to tweet out pro-Samsung messages all day long. More on that in a future post.