Sorry you picked a losing horse.
Honestly with how negative the street has been on AAPL for a while now I have no idea how any retail investor is still holding this.
AAPL is a great Co. but a terrible stock right now.
It's pretty funny actually. My largest position is Apple but I'm pretty well-diversified. I'm still up today. Seems like every dime pulled outta here is going into Dow names and Google (and I own both). Frankly I feel the latter are a bit overvalued and Apple under but the Street does some crazy mess short term.
I'm the same (AAPL largest holding) but I started selling at 648 and and now down to 1/4th where I was in September. For the past year, I've been countering my AAPL with IHE and XLV in healthcare, and they are growing like AAPL used to.
I almost did some covered calls today, but decided that doubling down in this negative market is dumb. There is no rationality about AAPL now - it makes more money in mobile that Google and Amazon combined, yet gets no respect.
Instead, I'm hanging on to what I own (still up $100 from where I bought it), and diversifying into some consumer staples and discretionary ETFs. Less exciting, except that XLV is rising about 10%/month, and IHE was up 30% yo/y. I can live with that until AAPL gets love again.
Here's an example. I own Bristol-Myers. A trailing 50 p/e, 20 forward, with drugs coming off patent, but up 5% today on heavy volume ahead of presenting at an oncology conference. It's a joke. I'd sell but then i'd have to pay taxes, plus the dividend is good. It's up 5%, Apple down almost 5%. Weird.
The media is a tool of the big boys to get what they want.
If the SEC wanted to help the market put a stop to All banks-funds-institutions-large holders from buying or selling a stock more than once a day.