I hate when morons assume people only bought at the high point. There are a lot of people who bought gold well under $1000 and they're still up nicely. Same goes for AAPL. Everyone assumes longs all bought at 700. Many people own it under 100.
The base price doesn't matter.
The value of the holdings dropped the same from yesterday to today regardless of how much the holder paid for it.
You have to be plain s t u p i d or otherwise challenged not to understand that.