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  • flankenking flankenking Jun 14, 2013 5:37 AM Flag

    Local Corp’s (market-cap = 38 million) development of Unique Visitors on the flagshipsite (Souce: Siteanalytics)

    Local Corp’s development of Unique Visitors on the flagshipsite (Souce: Siteanalytics)
    Local Corp’s development of Unique Visitors:

    11/2012: 18,745,842 Monthly Unique Visitors

    12/2012: 22,738,206 Monthly Unique Visitors

    01/2013: 26,410,927 Monthly Unique Visitors

    02/2013: 24,017,605 Monthly Unique Visitors

    03/2013: 24,427,755 Monthly Unique Visitors

    04/2013: 23,785,928 Monthly Unique Visitors

    05/2013: 27,804,187 Monthly Unique Visitors

    And there are additional more than 12 million Monthly Unique Visitors from the Network, which are not part of the numbers above) = together about 40 million Monthly Unique Visitors in May.

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • Zillow has less than half Monthly Unique Visitors of Local Corp, but the 61-fold market cap of Local Corp

      Local Corp (market-cap of 35 million) development of Unique Visitors:

      11/2012: 18,745,842 Monthly Unique Visitors

      12/2012: 22,738,206 Monthly Unique Visitors

      01/2013: 26,410,927 Monthly Unique Visitors

      02/2013: 24,017,605 Monthly Unique Visitors

      03/2013: 24,427,755 Monthly Unique Visitors

      04/2013: 23,785,928 Monthly Unique Visitors

      05/2013: 27,804,187 Monthly Unique Visitors

      Compare with the development of Zillow’s (2,120 million market-cap) Monthly Unique Visitors:

      11/2012: 10,978,144 Monthly Unique Visitors

      12/2012: 11,366,564 Monthly Unique Visitors

      01/2013: 14,298,071 Monthly Unique Visitors

      02/2013: 13,415,496 Monthly Unique Visitors

      03/2013: 16,374,138 Monthly Unique Visitors

      04/2013: 16,762,386 Monthly Unique Visitors

      05/2013: 18,346,672 Monthly Unique Visitors

      Local Corp has additional to the 27,804,187 Monthly Unique Visitors from the flagshipsite more than 12 million Monthly Unique Visitors from the network = together about 40 million Monthly Unique Visitors. The result: Local Corp more than double US-Monthly Unique Visitors than Zillow, but the market-cap of Zillow is with 2,120 million the 61-fold market-cap of the market-cap of Local Corp of only extreme idiotic low 35 million.

    • Patents and Patent Applications of Local Corp
      .

      Owner* Short Title Country Status
      Application/
      Issuance
      Number
      Filing
      Date Inventors

      Searches Assisted by Multi-Level
      Menus
      Issued
      7,062,453
      08/31/2000
      Heath B. Clarke

      Search Selections with Supplier
      Information
      Issued
      7,890,378
      12/14/2005
      Heath B. Clarke

      Rewarding User For Search
      Selections
      Pending
      12/985,277
      01/05/2011
      Heath B. Clarke

      Dynamic adjustment of Telephone
      Listings
      Issued
      7,596,218
      05/30/2003
      William A. Montemer

      Dynamic adjustment of Telephone
      Listings
      Issued
      8,306,208
      08/07/2009
      William A. Montemer

      Dynamic adjustment of Telephone
      Listings
      Pending
      13/669,870
      11/06/2012
      William A. Montemer

      Directory assistance using keywords
      Issued
      7,200,413
      07/30/2003
      William A. Montemer,
      Heath B. Clarke

      Bidding for directory assistance
      Issued
      7,715,857
      03/23/2006
      William A. Montemer,
      Heath B. Clarke

      Bidding for Directory Assistance
      Issued
      8,359,049
      03/25/2010
      William A. Montemer,
      Heath B. Clarke

      Using Rules to Influence Search
      Results
      Pending
      11/302,506
      12/12/2005
      William Bertovich,
      Stephen Ely,
      Heath B. Clarke

      Determining A Search Center
      Pending
      11/302,412
      12/12/2005
      William Bertovich,
      Stephen Ely

      Advertising based on Semantical
      Keywords
      Pending
      11/452,607
      06/13/2006
      Ian Harcourt Niles,
      Heath B. Clarke

      Bulk Web Domain Generation
      Issued
      8,312,125
      03/12/2010
      Adam Rioux

      Bulk Web Domain Generation
      Pending
      3/675,340
      11/13/2012
      Adam Rioux

      Geocoding related Webpages
      Issued
      7,231,405
      01/10/2005
      Sam Xia

      Indexing Found Geocodes with
      Webpages
      Issued
      7,822,705
      06/11/2007
      Sam Xia

      Indexing Found Geocodes with
      Webpages
      Issued
      8,176,082
      09/22/2010
      Sam Xia

      Search Engine Indexing Techniques
      Pending
      13/438,339
      04/03/2012
      Sam Xia

      Provision Of Localized Shopping
      Based On Geocodes
      Issued
      8,032,427
      04/03/2007
      Roger Spreen

      System for Providing Localized
      Shopping Information
      Pending
      13/238,489
      09/21/201

    • The Finance Fundamentals of Local Corp

      Local Corporation Reports Preliminary First Quarter 2013 Results
      Company reports positive cash flow from operations one quarter earlier than forecasted

      Press Release: Local Corporation – Wed, Apr 3, 2013 7:30 AM
      IRVINE, Calif.--(BUSINESS WIRE)--

      Local Corporation (LOCM), a leading online local media company, today reported preliminary first quarter 2013 financial results.

      Based on preliminary results, the company reports first quarter revenue of approximately $21.7 million, up 4 percent from the prior quarter. In addition, the company reports positive cash provided by operating activities for the first quarter 2013, one quarter earlier than forecasted.

    • Lori Chavez comes from Local Corp

      Debunking 4 Local Advertising Myths
      6/21/2013 - MediaPost

      by Lori Chavez

      Fact or fiction – local advertising is a waste of online marketing dollars? If you answered fact, you could be missing a potential $38 billion market opportunity.

      The challenge is how do brands take advantage of deploying the right tools to reach and engage local consumers. Not everyone gets it right.

      Of all the misconceptions brand marketers have about ad networks and local advertising, perhaps the most critical is that it can’t be done well. In reality, it’s been something of an after-thought. As a result, some brands don’t embrace the nuanced approach necessary to target those markets in a way that drives desired results.

      Today, it’s essential to debunk some of the long-standing myths that are holding local advertisers back from success in their local market. Here are four brands need to know to avoid the pitfalls of misinformation

      • 5 Replies to flankenking
      • Very important: "Other recent studies even show that up to about half of all ads placed directly may stay in view for one second or less. Advertisers should consider partnering with a vendor that can assure consistent visibility on all properties in which the ad appears."

      • Myth: “In-view” ads are consistent across site and ad type.

        Many advertisers and agencies take for granted that serving a user an ad means the ad will be viewable to that user — but it’s far from a given. The truth is, in-view ads are inconsistent and vary by site and ad type.

        A recent c..Score report found that among the 5.3 trillion impressions served in the U.S., three out of 10 were never seen by the end user, while another c..Score study of 2 billion impressions from 12 major brands similarly found 31% of those display ads weren’t viewable.

        The latter study found dramatic inconsistencies in viewability across Web properties — in one case, 100% of ads on one property were in-view, but only 7% were in-view on another, all within the same ad campaign.

        Other recent studies even show that up to about half of all ads placed directly may stay in view for one second or less. Advertisers should consider partnering with a vendor that can assure consistent visibility on all properties in which the ad appears.

        Local ad networks can help reach audiences on sites at the right place, the right time and wherever they may be, including on mobile and tablet web properties. But the key takeaway is to look closely at what that network promises and what it can deliver.

      • Myth: You can’t effectively target a local market.

        In the years since the IAB outlined best practices and strategies for targeting a local market, advertisers have come to recognize the value of effective local targeting and have continued to bank on local ad efforts.

        Local markets have their challenges: It’s important to monitor multiple channels in order to optimize a local campaign and avoid wasted spending. The biggest mistake s to assume local targeting entails too much guesswork. In order to better target an audience, a smart local ad network will monitor the performance of all channels in a campaign and optimize accordingly.

      • Myth: Geotargeting and publisher targeting are the same.

        Geotargeting serves ads to consumers based on their location — the focus here is on the device and its location. Whereas publisher targeting serves ads to publisher sites whose content or audience fit the advertiser’s target demographic — the focus is on the Web site and its audience.

        Publisher targeting offers unique opportunities to reach consumers when they are engaged with the content they value the most, and it’s been proven to drive a lift in brand awareness, site visits and actual purchases. Brand marketers’ and agencies’ growing interest in targeting media properties with local audiences — expected to reach $38.1 billion by 2016 — demonstrates the value they see in publisher targeting. Brand marketers need to use a blend of these channels to provide the best ROI based on campaign goals. In addition, it is important to test campaigns through these channels to determine what works best. L

      • Myth: Larger local ad network offerings allow brand marketers and agencies to target via time of day and placement.

        Some of the biggest names in the industry that support local ad networks claim to give advertisers the freedom to schedule the time of day a target audience will be served an ad, and where on the page the ad will appear. In reality, the process of targeting time can be arduous and requires careful manual adjustment, if it can be done at all.

        Assuring ad placement is, for many local ad networks, a premium service, and the larger players often don’t offer the kind of customization necessary to assure the ads you pay for are seen.

    • "We ended 2012 with record organic and mobile traffic and we are optimistic that we can continue to build on those gains in 2013. We believe is 2013 is shaping up to be a great year for us with a forecast of our second highest adjusted net income ever and with a far more defensible blend of revenue and traffic."

      Source; CEO of Local Corp Less

    • With 39,123,674 Monthly Unique Visitors has Linkedin only the 1.4-fold Unique Monthly Vistitors of Local Corps 27,804,187 Monthly Unique Visitors, but the market-cap fo Linkedin is with 18.97 billion nearly exact the 500-fold market-cap of the market-cap of Local Corp of only extrem idiotic low 38 million. Local Corp is not only a 10-bagger - after my estimates a 20-bagger and more.

      Newest Numbers of Monthly Unique Visitors May from Siteanalytics for Local Corp and Linkedin (include 05/2013)

      Local Corp’s (market-cap = 38 million) Flagshipsite development of Unique Visitors:

      11/2012: 18,745,842 Monthly Unique Visitors

      12/2012: 22,738,206 Monthly Unique Visitors

      01/2013: 26,410,927 Monthly Unique Visitors

      02/2013: 24,017,605 Monthly Unique Visitors

      03/2013: 24,427,755 Monthly Unique Visitors

      04/2013: 23,785,928 Monthly Unique Visitors

      05/2013: 27,804,187 Monthly Unique Visitors

      RANK (BY UVS): 44

      Compare with the development of Linkedin’s Unique Visitors:

      11/2012: 26,050,157 Monthly Unique Visitors

      12/2012: 26,216,865 Monthly Unique Visitors

      01/2013: 30,495,948 Monthly Unique Visitors

      02/2013: 27,410,040 Monthly Unique Visitors

      03/2013: 32,219,045 Monthly Unique Visitors

      04/2013: 35,008,094 Monthly Unique Visitors

      05/2013: 39,123,674 Monthly Unique Visitors

      RANK (BY UVS): 25

      • 1 Reply to flankenking
      • But Local Corp has additional more than 12 million Monthy Unique Visitors from the network. If you now add the near 28 million Monthly Unique Visitor from the Flaghsipsite of Local Corp and the more than 12 million Monthly Unique Visitors from the Network of Local Corp = together 40 million Monthly Unique Visitors.

        Result: Local Corp has equal US-Monthly Unique Visitors like Linkedin.

    • Why the valuation of Local Corp with lower than 40 million is one of the biggest jokes the Nasdaq had ever seen

      The Inflection Point of Local Corp is Now

      • Five material challenges in 24 months withstood
      »Significant cost to the company in revenue and earnings

      • Highest revenue per employee ever
      »Projected growth to about $900k per employee EOY
      »Running lean!

      • Returning to profit
      »Significant cost savings starting 1Q13
      »Achieved 1Q13 Positive Adjusted EBITDA
      »Achieved positive cash from operations from 1Q13

      Reuters: Local Corp Issues FY 2013 Guidance; Revenue Guidance In Line With Analysts' Estimates
      Local Corp Issues FY 2013 Guidance; Revenue Guidance In Line With Analysts' Estimates

      Thursday, 9 May 2013 04:15pm EDT
      Local Corp announced that for fiscal 2013, it expects revenue of between $93 million and $95 million and adjusted EBITDA to be at least $5 million. According to I/B/E/S Estimates, analysts are expecting the Company to report revenue of $95 million and EBITDA of $5.80 million for fiscal 2013.

 
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