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Apple Inc. Message Board

  • michalisrael157 michalisrael157 Jun 16, 2013 6:33 AM Flag

    No innovation my #$%$

    The new direction of iOS 7
    Much has already been written about Apple's new design direction for iOS 7. Some thoughtful comments and critiques, some purely ridiculous drivel such as the collections of randoms tweets of non-noteworthy people, attributed to "professional designers." As if making something your line of work automatically conveys upon you some sort of expertise in your field.There's no possible way Apple could avoid any design direction that could be compared to some derivation of "Android."
    Most puzzling is the idea that many are trying to seed: that everyone at Apple is so entirely out of ideas and vision that they must copy from Android. There are definitely bits of iOS 7 that could remind you of Android. But there's no way that could not be the case, because "Android" is both everything and nothing, a term applied so broadly it is now meaningless The largest fragment of the Android "platform" (2.x, dating back to 2010) has no specific appearance at all. Generic Android devices often have as much appearance and functionality in common with Apple via borrowing from the WebKit project as they do with Google for incorporating code from Android, which is to say: very little at all. Even Google's more recent efforts to standardize on its "Holo" appearance in Android 4.x include a light appearance, a dark alternative, and a mixed middle ground (shown below). Google delivers stuff that looks monochrome and stuff that looks like a rainbow. And every Android licensee makes efforts to layer on its own distinct skin to stand out from the monotony of "pure Android."
    There's no possible way Apple could avoid any design direction that could be compared to some derivation of "Android." The reality is that Apple doesn't actually care what Android looks like, as long as its licensees aren't ripping off features it has invented and patented specifically to add value to iOS.

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    • In case you hadn't noticed investors like things that make money not just tread water. Yay(???) for radio(only down 12 so far, yawn for everything else.

    • Google delivers stuff that looks monochrome and stuff that looks like a rainbow. And every Android licensee makes efforts to layer on its own distinct skin to stand out from the monotony of "pure Android." There's no possible way Apple could avoid any design direction that could be compared to some derivation of "Android." The reality is that Apple doesn't actually care what Android looks like, as long as its licensees aren't ripping off features it has invented and patented specifically to add value to iOS. On the other hand, Google has created a web page of instructions for Android developers to avoid looking like "other platforms," which Google illustrates with iOS screen shots. Apple's new iOS 7 violates every one of the half dozen design elements Google tells its developers to avoid to remain "pure" to its platform, demolishing any notion that Apple is examining Android for rules of successful design the same way Samsung spent months harvesting iOS for insight on how make Galaxy products people would want before launching its series of purposely infringing products.

 
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