Message is we have nothing new or improved to sell you but the old stuff is great. Not going to play in the tech world. Cook is looking like an old time CEO. Hold onto the cash for the long ride down and out. In todays world though, the ride won't be that long.
Have you not been paying attention the past 6 years? Apple sells only a few products and updates them periodically. Their big selling item, the iPhone, gets updated once a year. Do you really think Apple forgot to work on a new phone this year? Did you expect them to release the phone they have been working on eight months after the previous model instead of the usual 12 or so?
Apple's business model has worked extremely well for them. Not sure why people are suddenly freaking out about it. It is stunning to think that there are people who seem to believe that Apple has complete forgotten to work on anything for the past year.