Dell P/E 12.7
Microsoft P/E 17.32
S&P 500 market P/E 18.0
Google P/E 25.90
iOS: The world's most advanced mobile operating system that is the foundation for the iPhone, iPad, iPod touch, Apple TV and the world's best mobile ecosystem.
Apple - The #2 Global Brand (just behind #1 Coca-Cola), according to the world's leading global brand consultancy, Interbrand.
from motley fools- "For instance, in each of the last three years, Apple's (NASDAQ: AAPL ) revenue and EPS year-over-year growth rates topped 44%. But in the trailing 12 months, EPS is up only 1.8% from the year before. " ie. it isn't growing. it is't a growth stock. no growth = low pe.
I don't follow old school numbers. I look at innovation and future vision when picking out investments. Apple is not in my radar at all-in fact, I have made just shy of a million shorting this dead company. The only way it goes up is a new CEO. Face the fact-Cook can't do what Steve did. It's not close by a long shot.
So many people trade options on AAPL because it's so volatile. It's a Steve Jobs legacy I think because he when he was sick the stock would go down then when he got well it would go up, people are just used to trading on the volatility. :) Long the short sellers better have a shovel lol. You'll see