The importance of selling as many iPhones as they can cannot be underestimated. In the States that translates to hooked customers, who are going to upgrade in 18 months when their subsidies are available again. Who cares about iPod and iPad...
check the numbers. iPhone 5 not selling. older models iPhone 4 and 4s are the ones selling . prices were drastically cut or it's even offered free
Tell us the numbers!