Then they wouldn't short Apple but buy. Money did a survey of expected new tech spending for the year. The results are in the new issue. Results are eye opening to say the least. 22% plan to spend between $501 and $1000; 30% plan to spend over $1000. The prospect of iPad sales looks better going forward since 26% plan to buy tablet like devises.
Then you have the fact that this quarter also coincided with the two year anniversary of the iPhone 4, meaning that existing customers are now free to upgrade with no penalty going forward.