“Ducati is a unique company,” says Cristiano Silei, Ducati’s Vice President of Global Sales. “We don’t have ordinary customers; we have “Ducatistas”-dedicated fans. We don’t have ordinary dealers; we have loyal business partners who love motorcycles. Ducati has always been one of the first companies to apply new technologies to motorcycles. And iPad is a real revolution in the way we communicate with both our dealer network and our customers.”
Ducati brothers think Apple is cool enough for them. Is Apple cool enough for you? Or, are you, are you cool enough for Apple?