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Apple Inc. Message Board

  • squeezetracker squeezetracker Sep 14, 2013 8:23 AM Flag

    INNOVATION

    It turns out that while the tech media spent most of 2013 complaining that Apple "wasn't innovating," Apple was secretly developing its new Mac Pro supercomputer, perfecting its Authentech-based Touch ID technology that the industry has been flummoxed to copy, completing iOS 7 (while Google took a Kit Kat break with Android Key Lime Pie) and OS X Mavericks (while Microsoft fiddled as Windows 8 burned), while also bringing an entirely new 64-bit mobile architecture into production ahead of the world's leading chip designers and foundries (which didn't see a pressing need to move to 64-bit and lacked Apple's experience in doing so), and, as nearly a side project, spending billions to build out a series of new iCloud data centers, and of course, Apple retail palaces like the new Stanford 2 store Cook drew attention to as well as the new Apple Campus 2.

    ..it was also financing the construction of a multibillion dollar new chip foundry with TSMC capable of producing advanced new 20nm components. The move to a 20nm process is a vastly expensive and incredibly complex new technological frontier, one that caused NVIDIA's CEO to publicly question whether the move even made financial sense just last year.

    It's not exactly impossible to understand how the mainstream tech media could have got the story wrong on TSMC, particularly given that they all seem to be getting the story wrong on the A7's 64-bit architecture.

    One problem Apple doesn't have is a lack of resources, particularly overseas where it has over $90 billion flying in a holding pattern. Few companies have TSMC's chip fab technology, and few companies have Apple's resources to fund such technological endeavors.

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    • If it's possible, Apple and TSMC would likely be the ones to pull it off, heavily motivated by Apple's desire to pull its funding from Samsung, and equally motivated by TSMC's (and Taiwan's) desire to establish itself as one of the world's few major chip foundries.

      With the tech media and their Old Media counterparts completely hoodwinked into repeating the idea that Google's nearly-profitless Android is "winning" and that Samsung was "leading innovation" with its Galaxy of Players, Cameras, Tablets and a watch that are all falling to sell, along with a flagship S4 that's not selling as well as expected, it's not exactly impossible to understand how the mainstream tech media could have got the story wrong on TSMC, particularly given that they all seem to be getting the story wrong on the A7's 64-bit architecture.

      SEE FULL ARTICLE ON APPLEINSIDER

      • 1 Reply to squeezetracker
      • Finally, someone who actually understands what is really going on. Unfortunately every Wall Street analyst, anchor on CNBC and business newspaper loves to bash Apple for anything but fails to recognize it when it sets a new pace in technology. Why Americans would want to bash one of their own greatest profit making companies in the history of the world and pray at the alter of Samsung, a foreign company that uses every under-handed trick in the book --- from stealing technology to paying people to write articles that are anti-Apple --- to get ahead baffles me and probably you as well.

        Sentiment: Strong Buy

 
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