Take note that Tim himself plays the stock too. Each of his moves is directed towards stock. That is why they delay, keep secret, make after and pre market announcements, not straight-forward, and playing dummy often.
He could not have been a CEO this long if he is not smart.
I think he works for bigger boys who benefits when the stock is down.
Did you see how quick they brought it from $400 to $500 recently with just a tweet but could not do that with dividends and buyback few months ago.
It is all manipulations plus the so call OPTIONS.
In all, those like GS and Oppenheimer are our problem.