When will the BOD realize that Tim Cook is not the right man to run AAPL ? He lacks innovation, has no sense of urgency and does not react to critical issues that will impact the share price; for example the price point of the new 5 series phone is too high to capture market share. Any good CEO will realize that high market volume with a lower cost basis is better that low market volume with a higher cost basis ! The name of the game is "increase market share" first then you can gradually raise the cost basis in small increments year over year. He is either too arrogant or incompetent to listen. Maybe Carl can put pressure on the BOD to remove Tim Cook.