Not clear what the short sellers hope to accomplish
It is amazing what they have accomplished so far with the help of their useful tools in the blogosphere and pseudo news outlets like cnbc. The odd thing is that money can be made both long and short but long profits are unlimited. The short potential is relatively limited. Yet they persist. Apple has a gigantic cash horde and that alone is going to limit the downside. Eventually all this nonsense will come to an end and valuation will decide what a share of Apple is worth. No matter what the most rabid elements posting on this board have to say, the bottom is not far away. Personally, I think anyone entertaining a new short position is taking an immense risk, much greater than the risk to anyone who is holding Apple shares.
I give some short selling stats: short interest = roughly 2%, short daily volume 30-50%. With that kind of volume, it make one think that the short interest should be more like 20%. This is where HFT and traders (bears) make their money when the rest of the market refuse to go down. Once the rest of the market drops, they will go for greener pasture and it should help.
short sellers are accomplishing their stated objective - making money - while longs seem to maintain a dreamlike, hallucinogenic delusional state of hope, in tim cook who has lost more shareholder equity than any one or anything in history - however he is most famous for the 2012 40 percent plunge in share price by unveiling the iphone 5, and now repeating his record breaking losses exactly one year later by unveiling the iphone 5 S with dandy nsa approved fingerprint hole, and the fruity new 5C ----- how does he do it ? such focus. must be a mensa legacy member.