I've been using Apple products since the time of black & white Macintosh Classic floppy drive computers. Started invested in Apple when iMacs first came out and invested a lot of money in the company on the dooms day five years ago when Lehman Brothers collapsed. There was not a single day when I didn't research what the company was doing and where my investment stood for and for the past five years. Sold all stock at very high price exactly an year ago on and made a hefty long term gain in multi seven figures.
I truly believe that the spirit of innovation and creativity at apple was gone with Steve Jobs. Current strategies and business model will not allow the company to sustain market share and profitably in the long run. Competition with more innovations and cheaper products will keep gaining globally and Apple will be left way behind.
Investors were very lucky in the past to double, triple and even quadruple the value of their investment in Apple.There's no way anyone can even make half of what they invest now at the current price.
In view of many hedge fund managers the long term value of the stock is no more than $300 and I completely agree with them. Remember the first 2 rules of investing. Rule#1: Dont loose money. Rule#2: Dont forget the rule number 1.
Financial engineering will put a floor on the stock price. Less shares outstanding every month. Better than investing in the 10 yr at 2 -3.5 percent. Divy will rise every year. You get any potential growrth at no cost. Rinse and repeat!