Apple's (AAPL) Could Double Smartphone Market Share in China by Next Year - IDC
Apple's (Nasdaq: AAPL) iPhone 5s and 5c launch was largely successful, with estimates handily topping consensus views. But, will the launch help the company gain market share in China, despite not having a contract with China Mobile (NYSE: CHL) quite yet?
According to research firm IDC, the answer may very well be “yes.”
IDC expects Apple to double its market share in China on or before this time next year. That outlook comes as the cheaper 5c still remains relatively expensive in China and also includes an expected deal with China Mobile. The 5c sells for 4,488 yuan (about $733) in China, which places it in the top-tier of smartphone choices.
Though the end of second-quarter 2013, Apple's smartphone market share in China stood at 5 percent, putting it in . Samsung is the market leader at 18.3 percent, while Lenovo was at 12.6 percent.
Though lower-cost devices will still dominate China's landscape, there will also be increasing diversity. Microsoft (Nasdaq: MSFT) Windows Phone-powered devices are also expected to gain market share, while Google (Nasdaq: GOOG) Android-equipped handsets cede a little share. Market watchers will also be keeping an eye on offerings which utilize mobile operating systems like Mozilla Firefox OS, Tizen, and Alibaba's mobile platform.