OUCH!.....ARTICLE SAYING AAPL NOT ATA CHEAP!....AND WILL GET CHEAPER!!
However, it's probably not a good sign that several retailers have already shaved the contract price of the iPhone 5c in half. Apple will naturally still record the same price and margins that it originally mustered when it sold the devices, but it does suggest that supply outstrips demand. That may weigh into the potentially weak guidance that Apple serves up for the holiday quarter later this month. The shift in China's release will also negatively impact the holiday quarter and Apple's guidance.
Apple's potential upside is still huge if it's able to whip up another game-changing product or if the iPhone 5s succeeds in gaining market share that the iPhone 5 squandered. However, there are still plenty of concerns to explain why Apple may seem cheap now but may get even cheaper later this month.
Give us an example where the discount also applies to online orders rather than just in store sales and I'll get concerned. Otherwise, I think you just don't understand the retail concept of a "loss leader" to get people into the store. The more attractive the carrot, the better it works.
Lol. No I don't get it! Was only in retail for 27 years! You NEVER discount what you have little supply of as a lose leader......NEVER!!!!!! You might do it with milk .....or eggs......lol. You're clueless about retail!! Funny !!!