Not true that AAPL always moves with GOOG. Take the Jan. 2013 earnings report, for example. GOOG shot up explosively after announcing better than expected earnings on Jan. 18, while AAPL took a 10 percent nosedive a few days later when it announced earnings that were below expectations.
Their PR department is the most incompetent in the tech world. Thats what you get with a tyrant CEO. Now that Jobs is gone they have not changed their ways. They run around like scared sheep.They have no clue how to tackle media.