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Apple Inc. Message Board

  • docnaka12 docnaka12 Oct 21, 2013 5:44 AM Flag

    Market Share vs Profit Share

    A lot of articles talking about "market share" but "profit share" is much more important. For instance, Apple and Samsung and Apple make up nearly 100% of the profit share from smartphones. Meanwhile, Samsung is said to have 32% of the market vs 13 % for Apple worldwide. However, Apple is estimated to have 57% of the "profit share" to Samsung's 43% "profit share". Because neither company divulges exact numbers, these are only guesstimates and differ significantly from article to article. However, it is safe to say that Apple and Samsung are making the bulk of the smartphone profits with Samsung clearly having the greater market share and Apple clearly profiting the most from each smartphone.

    My question is....which company looks healthier long term and which company would you rather own?

    Company A : 32% of market share and 43% of the profits
    Company B: 13% of market share and 57% of the profits

    I can argue further that Samsung will LOSE market share compared to Apple (too many low end companies) and profits will decrease more for Samsung (will likely decrease for BOTH companies) since whoever sells the most high-end phones with greatest profit margin will obviously make the most money (which I believe is Apple)

    Sentiment: Buy

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