Thu, Jan 29, 2015, 1:30 PM EST - U.S. Markets close in 2 hrs 30 mins

Recent

% | $
Quotes you view appear here for quick access.

Apple Inc. Message Board

  • frank_capra_04 frank_capra_04 Nov 8, 2013 6:28 PM Flag

    IBD: Apple Not Winning As Many New iPhone Converts

    Apple (AAPL) increasingly is preaching to the converted when it comes to its latest model smartphones.
    A new survey shows that most iPhone 5S and 5C buyers already owned iPhones, and they aren't upgrading as fast as they used to.

    Chicago-based Consumer Intelligence Research Partners polled 400 consumers who activated an iPhone in the U.S. after the launch of the latest iPhones on Sept. 20. It found that 65% of iPhone 5S and 5C buyers were already iPhone users, vs. 55% a year earlier when the iPhone 5 was launched.

    The survey data also indicate that the low-hanging fruit of consumers moving from feature phones to smartphones has been mostly picked. About 10% of iPhone buyers since the 5S and 5C launch were first-time smartphone buyers, down from 20% last year, CIRP partner and co-founder Mike Levin told IBD on Friday.

    On a positive note, the number of Google (GOOG) Android smartphone users who switched to iPhone increased this go-round to 21% from 16% last fall, CIRP said.

    But Apple isn't getting as many customers switching from other platforms like BlackBerry (BBRY) and Microsoft (MSFT) Windows Phone this time out. All told, 24% of iPhone buyers switched from other smartphones since the 5S and 5C launched, vs. 26% a year ago.

    The data are indicative of slowing growth in the iPhone ecosystem, Levin says.

    A worrisome trend for Apple is that fewer iPhone buyers are upgrading from the most recent flagship iPhone.
    "We see a noticeable decrease in the number of iPhone buyers that seem to want the latest, most advanced phone," CIRP partner and co-founder Josh Lowitz said in a press release. "For the iPhone 5S/5C, 6% of buyers upgraded from the year-old iPhone 5. In contrast, at the launch of the iPhone 5 in September 2012, 12% of customers upgraded from the year-old iPhone 4S."

    Continues...

    SortNewest  |  Oldest  |  Most Replied Expand all replies
 
AAPL
117.529+2.219(+1.92%)1:30 PMEST

Trending Tickers

i
Trending Tickers features significant U.S. stocks showing the most dramatic increase in user interest in Yahoo Finance in the previous hour over historic norms. The list is limited to those equities which trade at least 100,000 shares on an average day and have a market cap of more than $300 million.