Sorry, but to underperform the market day after day after day after.... Lost $7,500 just this week alone in my options. If I had been in pretty much ANY other stock the last week or so I'd be up just fine, take my losses, learn my lesson not to fight Wall Street. They don't want stock up it ain't going up' period. So sad that I used to promote this stock so much. Oh well
My experience, the stock won't go up until most retail holders like you and me throw in the towel. I also lost so much on calls and I don't buy calls any more, some people are really good at trading options, but I suck at timing. I don't sell covered calls either. In the past whenever I sold covered calls, it went up quick shortly. I might be the perfect contrarian, so I am here, holding with patience. 2013 is a terrible year for apple, ytd is negative while index up 28%, but fundamental is still very strong, and here is the best holiday qtr, so endure the pain now with hope.
If you sell covered calls out of the money you should be happy if the stock goes up and you are called away. Today I bought 200 shares and sold 2 Jan 2015 $540 calls for a total of $467 per share. I would LOVE to get called away early, but I will collect the 2.7% dividend while I wait (2.7% for me since I paid only $467)