Sorry longs (me included), Apple won't explode until 2014....
2014 incentives for execs beating S&P are huge. Most of Tim Cook's and the other executives stock options are tied to outperforming the S&P starting Jan 2014. you can google it.. They will not let the stock price jump until January. But, very little downside either.
That's if the execs will allow a china mobile or sales announcement before 2014... i think they will post pone announcing both to ensure their options bonuses. I'm going to sell covered calls until January. After that, it's time to buy some calls and hold shares.
Hard to say... But remember it was 705 when the S&P was only 1200. So apple has decreased by 35% while the S&P has risen 50%.. Leaves a lot of upside if apple gains momentum. I would say 50 to 100% increase in stock price within 2 years.