well, i dont know about the history of AALP, but AAPL (Apple) actually does well during holidays, and if you have been paying attention lately, this year is clearly gonna be an Apple Xmas :)
History? What history? I know you want to scoop some bucks by shorting the market hence all that history talk. Look at the dynamics (as another respondent said to you) of the company in particular and the market in general. Aapl is going up because of new and superior products and you can try to short all that you want. By next year aapl will be a $1,600 stocks and dow will zoom pass 21,000.
Sentiment: Strong Buy